David Bruce Murray

Roy Pauley vs. The World

Singing News introduced a new column in their June issue that has the potential to attract readers. It's a column that promises to contradict Roy Pauley each month. Writers will be rotated.

The first entry fell flat, though. Pauley starts off saying his opinion in the June issue isn't shared by the magazine publisher, and bellyaches that this is "always the case." Then he launches into an attack where virtually all the industry agrees improvement needs to be made: SG radio. Pauley's column boils down to an argument that DJs should always be on the lookout for quality, seeking it out if it doesn't come to them, and not automatically play groups when they're on a major label if the quality is lacking. Where's the controversy in that?

The contrasting opinion comes from Ed Leonard, president of Daywind. The height of his difference in opinion comes when he says "major labels believe that independent artists and labels hold too much sway at radio." That's only natural for the head of a major label. Leonard goes on to agree that if the quality is there, then regardless of the source, the music should be played...precisely what Pauley said. Again I ask, where's the beef?

I think the bulk of the controversy is really a misunderstanding. Leonard assumed Pauley was saying independents currently aren't being played, which isn't the case. Pauley said artists with quality aren't being played. Pointing to the charts to prove independents get played is ignoring the point.

What both of them stopped short of saying is that most Southern Gospel DJs aren't adequately trained enough to recognize quality when they hear it. Pauley and Leonard both appear to assume that everyone in the radio industry knows the difference between good quality and bad. In my opinion, the majority of Southern Gospel DJs wouldn't recognize good quality if it slapped them over the head. Once in a while, they do play a good song, but you all know the modern proverb about blind squirrels.

Of course, there will be differences in style, diction standards, and personal preferences when it comes to music. However, a line should be drawn when it comes to singing out of tune, unoriginal lyrics, with an accompaniment that sounds like it was recorded with 1950s technology. Sadly, I hear that sort of music just about every time I listen to a Southern Gospel station. It's too bad that neither Pauley nor Leonard pointed that out.

Southern Gospel, for all it's advances in production quality and artist development over the past fifteen years, will always be at a disadvantage compared to other genres until there comes a day when we can get clueless DJs from behind the wheel of the bus. Fortunately, there are some stations out there that are doing a great job, but there's still a lot to be desired in Southern Gospel radio.
Posted on May 27, 2006 - 10:27 AM | [11] Comments | Southern Gospel Music | Permalink| Trackback Link

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On 05/31/2006 Keith Prater wrote:

How can you get good DJs in Southern Gospel radio if the radio stations are not willing to pay a decent salary?

If we live in the Spirit, let us also walk in the Spirit

- Galatians 5:25

My Blog


On 06/01/2006 David Bruce Murray wrote:

David Bruce Murray's avatarThe best thing that could happen to Southern Gospel radio would be for a large corporation such as Salem to:
1. Buy up as many stations as possible
2. Program them from afar
3. Put together a good sounding product
4. Fire all the DJs
5. Hire one good ad salesmen per station and pay them a commission on sales, they they would be motivated

Once that happens...
1. National companies with products compatible to SG audiences could be more easily attracted to advertise, since they are dealing with one company that gets them on many statsion rather than many individual, ill equipped stations
2. Local advertisters would be more interested in advertising when the signal quality and listener base improves.
3. Profitability should go up (at the expense of a loss of local flavor...no great loss, in 90% of the stations I've heard)
4. Nationally syndicated live shows could be developed to help give each station a professional "brand" quality

After a few years of increasing profitability, good quality local talent could be hired at the stations that perform best to restore a local identity to each station

It would probably take five years to turn it around, but I believe it could be done. Some stations have the right idea by using Solid Gospel programming when they can't afford to pay local DJs, but I believe the quality would be that much more improved when there's a collection of stations and the people doing the programming are calling the shots.

--Making hay while the sun shines--
sgnforum@musicscribe.com - BLOG - SGHistory.com


On 06/02/2006 Keith Prater wrote:

Certainly what you are proposing there would improve the radio quality in the short term. But I would be concerned about the long-term consequences of such an action. We see those consequences in secular radio. Today, the four major record labels and the three largest radio conglomerates decide what's played on the radio. Do we really want one company deciding what the Gospel is? Salem already controls a large portion of the Christian talk radio and an increasing portion of the CCM. Who will be the voice for those who have different ideas about Christianity than Salem? Who will be an outlet for Christian music that Salem rejects? Is Salem really so good at judging Christian music that they should be the ones who decide it all?

What I think should happen is that all the independent radio station owners should get their acts together and make quality programming and trained DJs their top priority. It can be done without a takeover by a large corporation.

If we live in the Spirit, let us also walk in the Spirit

- Galatians 5:25

My Blog


On 06/03/2006 David Bruce Murray wrote:

David Bruce Murray's avatarWhat I'm proposing could actually take place if a large corporation like Salem (not necessarily Salem) saw the potential and decided to go for it. It could just as easily be the Gaither empire. (I'd prefer Salem, though, because I think a Gaither takeover of SG radio would change the sound of it too drastically.)

What you're proposing is something that would require a spontaneous change in hundreds of independent minded people who haven't been so motivated in the past 30 years or more.

Stations clearly aren't self-motivated to make improvements on their own. Some are complacent. Some don't have the resources. Some are just as clueless about what constitutes quality as the DJs they hire and give free rein about choosing songs to play.

--Making hay while the sun shines--
sgnforum@musicscribe.com - BLOG - SGHistory.com


On 06/03/2006 David Bruce Murray wrote:

David Bruce Murray's avatarI do want to add that I do think your ideal would be the preferable alternative if it was a viable solution to the problem. The ideal radio station, IMO, is well programmed, commercial and independent.

Unfortunately, I think a corporate buyout of independent SG stations is the only thing that will improve quality across the board.

--Making hay while the sun shines--
sgnforum@musicscribe.com - BLOG - SGHistory.com


On 06/05/2006 wrote:

DBM, I'm not sure I understood what you wrote. You're saying if one or two group of individuals controlled all SG stations, the quality would be better? That sounds very "Pharisee'ical" to me. First of all, promoters, record companies, and radio stations should never be the ones who decides what is considered "quality". Let the audience determine such, whether it be by concert attendance, record sales, or call-ins to that particular station.
If what you're wanting comes to pass, anyone with enough money to "buy" dubbed over and "digitally remastered" studio recordings would be the only ones you hear on the airwaves, all the while in their $200,000 bus-away from the high dollor technology- they couldn't carry a tune in a bucket!
I'm really shocked that anyone who loves this God given music would want it so controlled by "man". What would you do with the live recording when an artist's voice begins to tremble and waver off key from being overcome by the spirit of God? Stop the recording? I remember Jim Hammel talking about the recording company wanting to "edit" a man shouting during a live concert recording. The Kingsmen said "NO"! These songs could never be played on the radio due to their lack of meeting someone's quality standards.

On 06/05/2006 David Bruce Murray wrote:

David Bruce Murray's avatarHow would you propose getting DJs to play music based on concert attendance and record sales? I'd actually be all for that if there was some way to convince them to do it.

Determining the majority of airplay based on called in requests, however, is a poor, poor way to program a radio station. Having a request SHOW is great, but determining the majority of airplay based on requests gets the station into a rut. This is so, because listeners keep requesting the same songs they know best. If you base all airplay on requests, pretty soon, there's no reason to introduce new songs any more.

Another reason not to base all airplay on requests is because those who have the time to sit at home and call in requests may not always represent the wishes of the listeners you're wanting to tune in. They may be representing the wishes of a relative who happens to be in a group or work for a promoter or a record label, etc.

--Making hay while the sun shines--
sgnforum@musicscribe.com - BLOG - SGHistory.com


On 06/06/2006 wrote:

Just as I don't feel only a few people should control what is played, I also do not support letting call in requests dictate entirely what is played. People have shown, regardless of good intent, when given "power" to become corrupt. That includes what started out to be good Christian people also. Why? Because Satan lurks in the shadows. If the Bible itself was allowed to be controlled by one church, we would not have the Bible as we know it today. The same with music. I know first of a small market radio station who was affiliated with one of the "big time" satellite feeds, whose programming was so stagnant you could set your clock by their programing of songs. They discontinued the satelite feed, went to their own programming, and now broadcast nationwide through the internet, as well as locally. They play probably 75% "oldies" (Statesmen, Blackwoods, Florida Boys, Speer, etc.) mixed with several traditional SG groups of today. They receive emails from all across the nation complimenting their programming.
Controlled by a few "experts" who "know" quality? I hope not----ever.

On 06/12/2006 Tim-He's Alive wrote:

DBM....you're out in left field on this one. A free market place driven by $$$$ will determine what gets played and what doesn't. Only the strong survive.

The critics that condemn radio should also look at the glossy reviews of CD's of these groups that sing out of tune and make the hound dogs cry. The reviews are usually "Christian rosey". When was the last time YOU came clean on a big artist/dou/group, that even though they might be Dove award nominees, center stage NQC,etc, still sing off key???? If a programmer was to base airplay on reviews what would it sound like?

On 06/12/2006 David Bruce Murray wrote:

David Bruce Murray's avatarFor some reason, I can't post links here.

Anyway, if you honestly think my reviews are rosy, you ought to read some of the complaints I get from people who think I'm way too harsh.

--Making hay while the sun shines--
sgnforum@musicscribe.com - BLOG - SGHistory.com


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