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NASHVILLE, TN — Gospel and country music lovers may have noticed some familiar faces on the canned goods aisle at a variety of stores recently. As a result of the Vietti Vinyl promotional campaign, attractive new labels, featuring photos of some of the country’s most talented recording artists, are now on cans of All Natural Vietti Chili. In addition to spotlighting various rising musicians on millions of Vietti Chili cans, Vietti Foods Company, Inc. is also featuring downloadable music on its newly-launched website, http://www.viettivinyl.com. The site’s current crop of artists includes The Isaacs, John Corbett, Cherryholmes, Riders In The Sky, The Warren Brothers, Pat Flynn and The Grascals.

“Vietti Vinyl gives voice to musicians, who, like Vietti Chili, have emerged from the local scene but may be overshadowed by larger marketing budgets and a famous name,” said Philip Connelly, president and chief executive of Vietti Foods, Inc. “The Vietti Vinyl web site gives consumers a chance to spice up their music collection and sample sounds that they may not hear in the mainstream, while experiencing their chili on a whole new level.”

In the national market for canned chili dominated by faceless public companies designing products for mass appeal, bold and flavorful All Natural Vietti Chili asserts its place as the feisty challenger. Loyal to its passionate regional consumer following, the relatively small, but fast-growing Vietti Foods Company has transformed from sleepy manufacturer to pioneering marketer, giving All Natural Vietti Chili new relevance in the marketplace.

The Vietti Vinyl campaign seeks to carve out a piece of brand awareness through digital music, an industry projected to grow from $601 million in 2005 to $4.5 billion in 2008 (Forrester Research). The Vietti Vinyl campaign has future tie-ins in the offing, including events like sweepstakes, cook-offs, tastings, local concerts, sponsorship of The Grand Ole Opry and support of charitable events.

“We are honored to be a part of this campaign,” states Lily Isaacs, matriarch of The Isaacs. “It’s quite a thrill for us, and we appreciate Mr Connelly and the entire Vietti Company for allowing us with this opportunity.”

Vietti Foods Company, Inc., a 108 year-old Nashville manufacturer and marketer of products including Vietti Chili, is a subsidiary of Choice Food Group. Choice Food Group specializes in wholesale food service distribution of broad line products through Choice Food Distributors, Inc., and the manufacturing and marketing of food products through Vietti Foods Company, Inc. and Choice Food of America, Inc.

Additional information regarding Vietti Chili and Vietti Foods Company may be obtained at http://www.viettichili.com or http://www.viettivinyl.com. Complete information regarding The Isaacs may be obtained at http://www.theisaacs.com .

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