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(ARDEN, NC) --- Crossroads Entertainment and Marketing has announced an exclusive digital distribution agreement for content to be burned immediately in CBA stores with Integra Interactive and its myMEDIA BurnBar™ system.

"We are excited to see that Integra has developed a channel for selling both performance tracks and artist tracks digitally within the brick and mortar accounts. Digital sales are becoming an important part of our ministry, marketing, and sales initiatives and we look forward to seeing great results from our new partnership with Integra," said Scott Wagner, Crossroads Entertainment Senior Vice President.

“This will usher in a new era in the merchandising for Christian brick & mortar retailers,” said David Amster, Chief Innovation Officer for Integra Interactive, Inc. With over 1500 systems installed in over 650 retailers, Integra is the leading digital solutions provider to the CBA market.

Integra Interactive is the CBA channel’s largest provider of shopper touchpoint systems with nearly 675 retailers deploying over 1,500 interactive shopper screens including over 215 retailers with the myMEDIA BurnBar system. myMEDIA BurnBar enables shoppers to select music CDs, accompaniment tracks, audio books, video games, and Bible software and have them burned immediately to CD or DVD in the store.

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